Hey, Where’d All My Readers Go? Here Is How To Grow Your Blog Audience
Have you noticed that the daily number of readers to your blog has been dropping over the past few weeks? Hopefully, this should just be a small blip, and your blog audience should pick up again in a few days. If it doesn’t, then there will be something wrong with your blog, and you will have your work cut out to fix it.
So, are you wondering why your readers have deserted you? Here are some possibilities.
Your Content Wasn’t Good Enough
One of the first things you should do to beat your web traffic dropping is to see if you can improve your content in any way, shape, or form. If the quality of your content ever falls, then you will find that your readers get bored of your blog and might go elsewhere for all of their information and entertainment. So, it’s worth seeing if there are any more interesting topics that you could write about, or whether it would be worth changing your tone of voice so that it is a bit more lively and welcoming.
You’re Not Sharing Posts Enough
Some bloggers simply share their posts as soon as they are published, and then they forget about them. But that’s a bad tactic, in my opinion. Instead, you should share them as often as possible. Obviously, make sure that you post a post on your Facebook and Twitter profiles as soon as it goes live. But then, after a few weeks or so, make sure you share the same post again to try and boost its blog audience numbers further.
You’re Not Utilizing Guest Bloggers
If you know a few other bloggers who write about the same kinds of things that you post on your blog, you should ask them if they would be open to writing a guest post for you. This is a great idea, as the other blogger will share their guest post with their usual blog audience, and it will help to open up your blog to a whole different bunch of blog readers. You can always return the favor and write a guest post to go on the other blogger’s site as well. Just think of it as you scratch my back, and I’ll scratch yours!
Your SEO Needs Fixing
Another reason why your traffic to your blog might have dropped is that you haven’t taken any notice of the website’s SEO recently. It’s important that you continually work on the site’s SEO as Google often reworks its SEO requirements that all websites have to meet. But, as long as you are always researching the best keywords for your blog posts and including plenty of external and backlinks, you shouldn’t be able to go too far wrong.
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Hopefully, this blog post has given you plenty of ideas of how you can greatly improve your blog audience again. It doesn’t have to be too difficult – following the above tips can make a really big improvement to your website and blog in hardly any time!