Why Bloggers Need To Use Google Plus
Was there ever any doubt that Google rules the Internet? Then wouldn’t it stand to reason that their Social Network would have immense benefits for rank and blog traffic? Surprisingly many still don’t see it.
Just the other day one of my blogging partners in crime Marsha from Sassy Critic messaged me to tell me I was so right and her post ranked on the first page thanks to Google Plus.
First of all, I can’t hear I’m right enough and the fact that Marsha always pays attention to my advice really helps our relationship.
Picture this, I’m scrolling through my posts on LiveGoodly, my Health Blog and I notice more than a few posts with outrageously high share counts for G+ and I was perplexed and intrigued and set out to figure out more. so here is how to leverage Google Plus for yourself.
I wasn’t at all surprised, once I figured out how Google Plus works I too noticed the benefits. Using it will make your posts show up faster in page results and rank higher.
Amazing right? What’s even more amazing is how easy it was. I merely posted it to Google Plus using a few hashtags and voila a few hours later I was right up there at the top. It makes sense though given that Google owns the network that there would be benefits to using it.
There are many ways to engage in Google Plus so let’s take a look at the ways I use it that have helped to make Google my #1 referrer. I will be honest that there are thousands of communities you can join and share your posts but I have found them unhelpful for traffic and engagement. That being said what has made the difference is understanding how it all works differently than other networks and using it in my posting strategy.
hashtags work a little different, for instance using popular tags like #fridayfeeling will gain you nothing. Hashtags in G+ are topic oriented and what’s even better is it will group your posts within the network with other similar posts which enhance sharing and discovering those with similar niches.
Posts with plus mentions or the 1+ option tend to get shared more and when someone gives you a mention your post appears in their feed so all of their connections can discover your content as well. As I have noticed, mentions are engagement in G+. Unlike networks like Facebook, I have found I can go in and mention or share others not as frequently.
G+ Circles much like Twitter lists are a great way to group together people according to an interest which makes them easy to find and share.
Google’s version of Facebook Messenger allows you to have one on one chats or group chats for up to 10 people. You can even have video chats and phone calls at no charge. It is really great for talking to friends and contacts in other countries without extra charges.
I saved the best for last! Collections by far have made a big difference for me. Basically, it is set up the same as Pinterest boards. You create different collections for different topics and it is best to keep the titles specific just like you would hashtags. You can upload cover images for them and easy peasy you just add posts to them. Set them to public and they appear in a feed.
People will follow them like crazy and while the followers for your collections are different than your profile, hell it’s all followers and I find it so easy. It is also a good idea to add other people’s posts to your collections.
So yet another way to raise your cred with Google! Get more active in Google Plus and don’t forget those Hashtags, you’ll be glad you did.